Asata Maise's one-of-a-kind patchwork designs are selling out in a matter of hours. Here's why.
If there’s one ’90s nostalgia trend that seems to be here to stay, it might just be the classic shoulder bag. The latest designer to remix the silhouette with modern verve is Asata Maise. Made from a patchwork of colorful fabric, each piece is one-of-a-kind, selling out in a matter of hours once uploaded to’s own associate market editor Naomi Elizee can attest.
Maise, 27, first started making clothes at home when her grandmother gave her a sewing machine for her 15th birthday. “I just really enjoyed doing it and I went to college for it,” says Maise who studied fashion design at Albright College in Pennsylvania but dropped out to get more hands-on experience in the industry. A year later after moving to Los Angeles in 2012, Maise started working with-winner Michael Costello and later for Diane von Furstenberg back in New York City.
As her small but dedicated fan base has grown, Maise has become a savvy one-woman fashion band. After shooting her first collection on a friend in Greece, Maise had intended to have current collection captured on a model. Her plans were put on pause when the pandemic hit. “I thought to myself, ‘The only way to sell it is to see how it looks on the body.’ My friends were like, ‘Oh, you look great!’” says Maise, who shot the collection on herself using an iPhone XR.
As her bags and custom clothing continues to gain popularity, the designer hopes to expand her business beyond Instagram. “I’d like to continue to create bespoke and sustainably made garments with brick-and-mortar shops in different parts of the world,” she says, “I’d also like to launch a truly sustainable and eco-friendly textile manufacturing company and a free design program for upcoming designers.” That mindful, community-focused vision, that will surely make this label one to watch.
The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Susan Boyle's street raided by armed cops with residents warned to stay insideThe singing sensation's street became a hive of police activity as squad cars rolled in at around 6am
Read more »
This Dad\u2019s Post About His 18-Month-Old\u2019s Play Kitchen Offers A Sincere Message About Supporting Black Business'Let’s not give up on Black businesses so fast after one mistake.'
Read more »
Anitta Signs With Warner RecordsBrazilian sensation Anitta has signed with Warner Records, Billboard has learned.
Read more »
Columbia's Jam Jr. Launches Girl Group, Run The WorldOn June 18, Columbia&39;s Jam Jr. brand announced its newest development: a first-of-its-kind girl group made up of tween influencers.
Read more »
19 Cute Sun Hats to Protect Your Skin This SummerThe good kind of shade.
Read more »