As parents scramble to find baby formula, a new manufacturer is seeing soaring demand

A dad said he drives to at least five grocery stores in three separate counties each morning to find baby formula for his daughter.

Many are going to great lengths to get their hands on formula. And, like a Washington state couple whose daughter needs formula designed for premature babies.

Research firm Datasembly says 43% of formula sellers are now out of stock, up from 31% in early April. , the leading supplier of milk formula in this country, over concerns of bacteria at its largest formula manufacturing plant, in Michigan. The recall, announced in February and later expanded, affected certain formulas of Similac, Alimentum and EleCare.

When they founded the business five years ago, they couldn't know that their product would land in the middle of a nationwide shortage. Now, their online-only sales are booming.

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