Younger consumers are helping drive demand for counterfeit luxury goods, including “superfakes”. But where do fake bags come from?
conducted in October 2022 found that 37 per cent of Gen Z respondents in the US said they were willing to wear a counterfeit item, while 42 per cent were opposed. Some even boast about their purchases in “unboxing” videos on TikTok, where the hashtag #DHgate has more than 4.2 billion views.Advertisement
So, where do counterfeit bags come from? What makes a fake bag a “superfake”? Can you get in trouble with the law for owning one? And why, when it comes to policing the issue, are the luxury brands themselves so often silent? There are several known sources – and a few urban myths – of modern-day fakes. Some factories, often based in China’s Guangzhou province,as prototypes to produce copies, and the factories often hire ex-employees of luxury houses to assist in perfecting the details. Another method is the reported existence of “dark” factories that work alongside the makers of the real bags.
“The gap between obvious fake and real designer bag is getting a lot smaller,” says Zerbo. “Everything people are saying – from authenticators to brands’ attorneys to consumers themselves – is that they are such high-quality fakes, to the extent they are asking: ‘Why would I pay so much more to get the real thing?’”Superfake: A high-quality dupe, often indistinguishable from the original, that usually costs anywhere up to 30 per cent of the real thing.
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