Broken promises and unrealistic expectations have long been part of college football recruiting. But now potentially lucrative endorsement deals handled by booster-run collectives are also in the mix.
Broken promises and unrealistic expectations have been part of college football recruiting for as long as coaches have been pitching their programs in living rooms across America.
The rise of collectives, which operate outside a school and its athletic department but ideally in its best interest, prompted the NCAA to clarify that collectives — like individual boosters — can’t be involved in the recruiting process. Quarterback Jaden Rashada runs with the ball during the Under Armour Next All-America Game on Jan. 3, 2023, in Orlando, Fla.
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Rashada case in Florida highlights issues in NIL, recruitingBroken promises and unrealistic expectations have been part of college football recruiting for as long as coaches have been pitching their programs in living rooms across America. Opportunities for playing time and a path to the NFL are being peddled, as always, but now potentially lucrative endorsement deals handled by booster-run collectives are also in the mix.
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Jaden Rashada case in Florida highlights issues in NIL, recruitingUsing name, image and likeness compensation to recruit college athletes is still very much against NCAA rules. The recent de-commitment from Florida by blue chip quarterback Jaden Rashada shows that NIL is definitely a factor in decisions. Booster-funded collectives are taking on a big role in compensating athletes. Schools can only hope they are acting within the rules and in their best interest. Inserting a third-party in the recruiting process between coaches and recruits has only complicated things. Experts say the collectives should focus on athletes who are already on campus.
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Ilia Malinin Wins 1st U.S. Men's Skating Title, Brown 2ndIlia Malinin won his first national men’s title on Sunday, delivering a 177.38 free skate for a total score of 287.74 on the final day of the U.S. Figure Skating Championships.
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Axios Pro Event: Register - February 2nd, 2023Register and submit your questions for an AxiosPro event with media reporters sarafischer & tim_bay. The duo will examine this year's biggest dealmaking stories and hottest dramas in the media sector. 🗓Thursday, Feb. 2
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