The campaign — part of Newsom's $404-million Extreme Heat Action plan — will partner with 121 community-based organizations to conduct outreach in every county.
“The Earth is running a fever, and from our perspective in California, we have made progress on protecting people from accelerating climate impacts,” said California Natural Resources Secretary Wade Crowfoot. “We can and will protect communities and help people protect themselves from extreme heat. At the same time, I think we have been very clear — and the governor and the Legislature have been very clear — that this is a climate emergency.
for much of the Central Valley, where dangerously hot temperatures of up to 115 degrees are possible later this week. In Los Angeles, the incoming heat wave could see temperatures as high as 112 degrees in the Antelope Valley, 105 degrees in the San Gabriel Valley and 90 degrees in downtown L.A. by week’s end.
“We found a lot of success with the model that we’re applying now, which includes not only a culturally responsive approach when it comes to communications and public awareness, but also to have a trusted messenger network that can reach people — especially in underserved communities — who can be hard to reach,” she said.California chronically undercounts the death toll from extreme heat, which disproportionately harms the poor, the elderly and others who are vulnerable.
And though extreme heat most often affects the most vulnerable, even healthy young people can be in danger, said Tomás Aragón, director of the California Department of Public Health.
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