James Gray's drama, which stars Anne Hathaway and Jeremy Strong, had its premiere at Cannes before hitting theaters in October.
How 'Armageddon Time' Star Anne Hathaway Prepared to Play Director James Gray's Mother in Semi-Autobiographical Film
He continued, “But you also know as a film person that has absolutely no bearing on the long-term reaction to a film. I’m a film person, and I have no idea what the box office receipts were of, you know, or something. So I try to divorce myself from that as well. Because I can’t do anything about it.
The director went on to say that distributors may now see a theatrical run as a loss leader, in that even if a film doesn’t thrive at the box office, it will likely do better on PVOD and streaming than a movie that wasn’t in theaters. But ultimately, Gray doesn’t feel that box office returns should be a key focal point in discussing a project.
“It tells you something of how indoctrinated we are with capitalism that somebody will say, like, ‘His movies haven’t made a dime!'” he said. “It’s like, well, do you own stock in Comcast? Or are you just such a lemming that you think that actually has value to anybody?”
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