'It seems clear that without realizing it, your emotions are being manipulated from the digital powers that be.'
, and affection . To test this theory, the authors downloaded over 1.5 million random tweets, assigning numerical ratings based on the emotion the tweets expressed. Their analysis graphically showed that as the emotional content went from negative to positive, passing through neutral along the way, both indicators of user reactions gained exponentially.. You’ve probably witnessed this yourself when the trends in your news feed attempt to incite users into social action.
As much as people become emotionally aroused through online interactions, however, there can be a point at which users reach habituation or fatigue. You might be able to relate to this if you’ve decided to get off all social media during difficult political or economic times. You’re tired of seeing the trends that emphasize all the problems in the world, so you vow to take a break.
Furthermore, unlike emotions that play out in a face-to-face setting, you can actually inhibit an online reaction to emotion-based content by waiting until you calm down, a strategy you may have developed from a comment you posted that you later regretted.
The purpose of the paper was to lay out the main issues facing the emerging field of digital emotion contagion as well as to suggest possible underlying cognitive mechanisms. From the standpoint of users, it seems clear that without realizing it, your emotions are being manipulated from the digital powers that be.
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