The hashtags suicide and suicideawareness do not exist—if you search for them, TikTok pulls up the number for a local crisis helpline.
. Depending on the context, the word can refer to suicide, murder, or death. Though “unalive” is often used comedically on TikTok, people like Williams also use it to talk candidly, forge a community, and signpost resources on the app. The rapid rise of “unalive” therefore raises a worrying question: What happens when we don’t openly say “suicide”?
Prianka Padmanathan is a clinical academic in psychiatry at the University of Bristol; in 2019, she conducted a study on, surveying slightly less than 3,000 people affected by suicide. Padmanathan asked the participants to rate the acceptability of descriptors on the topic and found that “attempted suicide,” “took their own life,” “died by suicide,” and “ended their life” were considered the most acceptable phrases to discuss nonfatal and fatal suicidal behavior.
for their issues. Without controlled studies, it’s impossible to know the effect “unalive” has on people accessing resources. Padmanathan says it’s not clear-cut whether euphemisms perpetuate stigma—in her 2019 study, some participants felt euphemisms trivialized suicide, while others felt they were preferable in certain contexts.
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