India's government has banned condom ads between 6 a.m. and 10 p.m. to protect children from seeing them on TV. Some citizens are outraged by the censorship:
But the general response is of alarm – not just about censorship and a chilling effect on creative advertising — but also about India's exploding population. Data projections indicate that India, with an estimated population of 1.32 billion, is poised to have 1.7 billion citizens by 2050, overtaking China. Contraception — particularly condom usage — is falling, according to official figures from the latest National Family Health Survey, which covers the years 2015 and 2016.
The National Family Health Survey also indicates that condom use has dropped drastically, at least where population control is measured by the authorities. The government distributed 660 million condoms in the years 2008 and 2009; last year, fewer than half that number were distributed. The government's advisory came on the recommendation of the Advertising Standards Council of India , a self-regulatory organization that monitors"fair, sound, ethical and healthy principles and practices of advertising content," after it received hundreds of complaints, per aThe advisory is not a blanket ban on all condom ads, clarified Shweta Purandare, the secretary-general of ASCI."Educational messaging is not prohibited.
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