PARIS, April 26 — TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices. But while these...
From scenic views to cultural showcases: Why Sekinchan is the perfect weekend escape with Malaysia’s first paddy field festivalHigh rise buildings are seen along the Liangma River in Beijing on April 23, 2025. — AFP picPARIS, April 26 — TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices.
They say this Chinese decision, of which AFP has found no trace, authorises them to reveal the hidden underbelly of luxury goods manufacturing in China. “It would be suicidal. If there was evidence — and there isn’t — it would be the end. These brands aren’t stupid,” he told AFP. The accusation that luxury goods officially manufactured in Europe were in reality being secretly made in China “does not make any sense”, concurred Michel Phan, professor of luxury marketing at emlyon business school in France.“Hurting European luxury brands will not change anything the US government because they are not related to those brands,” he said.
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