Are Black beauty founders leading the next generation of luxury? Amanda Mitchell (lochnessmanda) spoke to 11 Black beauty brand founders to find out:
I think luxury defines more than just a price tag. I don't think luxury is just,"Let's price this product at a hundred dollars and because it's over a certain threshold, it's luxury." For me, and how we approach luxury at Moodeaux is, it's all about a lifestyle change.
It's all about a lifestyle shift in the mindset: We want people to know that you're worthy of clean beauty that is good for you, that smells great, that lasts, that solves your pain points and that reminds you that, again,That at the core is what we're doing and I think when we talk about luxury, that's our goal with it: Reminding our audience that they're worthy of products that are good for them. And again, that solve their pain points, et cetera.
When you can't just walk into, say a Sephora, and see a brand that you know and love and follow the founder on social media, you plan out your own trajectory on how to make that goal of being in a retail a reality for you.
This is even outside of luxury beauty, but in general, I really hope that Black innovators really start getting the praise and their flowers now. We are the innovators, we are the trendsetters and it isn't enough to recognize our achievements or recognize our visionary mindsets after the fact. While we're talking about it now, let's start positioning ourselves in these places where we belong.
You need to continue to pour into people who are now seeing their idols have their dreams actualized. How about we ask the younger generations and future generations how they need support? I don't think it's enough to just stop there. Okay, great, we give you your flowers, [but now] it's, how do we continue to grow our garden? How do we continue to water and seed the next rise of Black luxury innovators? I think we need to start having more forward thinking conversations.
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