Social media are reshaping the relationship between the royals, the press and the public
, the monarchy’s account. The next day William and Kate posted a video of themselves telling interviewers that they were “absolutely thrilled”.The relationship between Britain’s royal family and the media has long been strained. But two developments in recent years have made the palace and the press mutually less interested in each other. One is that British newspapers have toned down their royal muckraking.
At the same time, the internet has made British papers less important to the monarchy. Readers can get their royal gossip from foreign publications that are not bound by British privacy or libel laws. “You see websites with multiple royal stories a day, often stuff that would never make the cut in a newspaper,” says Victoria Murphy, who writes about the monarchy for international outlets. In 2012, a French magazine, published topless photos of Kate after British papers turned them down.
This is especially true of social media. In 2013, the year Prince George was born, Facebook had 1.2bn users and Instagram just 150m. Those numbers have since risen to 2.4bn and over 1bn. The royal family has upped its social game, hiring a head of digital engagement in 2016. It now has several social-media accounts, each with millions of followers, who monitor the royals’ activities alongside those of Beyoncé or Kim Kardashian.
Unlike those superstars, however, the royals benefit from a residual sense of deference on the part of their fans. Candid smartphone pictures of the royals are uncommon online. Mr Edwards says that when Kate takes her children to the park, she asks other mothers to refrain from taking and posting pictures, and they comply. What’s more, when new families come to the park for the first time, it is the other mothers who tell them the rules of engagement.
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