ARCAM Reveals A New Look And The First Five Products In Its Radia Range

Harman-owned classic British hi-fi brand ARCAM has just announced a complete rebranding of its corporate image plus five new products in the newly launched Radia Series.

Opinions expressed by Forbes Contributors are their own.Harman-owned classic British hi-fi brand ARCAM has just announced a complete rebranding of its corporate image. The Cambridge-based company says the rollout of its new branding captures its reputation for great sound, pays homage to its British heritage, and offers affordable luxury.

ARCAM was founded in 1976 and the rebrand is part of the company’s strategy to appeal to a new and younger segment of customers by offering affordable, sleek and attractively designed audio equipment to a new generation of consumers.

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