Thanks to “hybrid communication settings”, media and communication practitioners are able to quickly meet the needs of the modern post-Covid era. – Brought to you by AsiaPacificU
But thanks to “hybrid communication settings”, media and communication practitioners are able to quickly meet the needs of the modern post-Covid era by tailoring the right information to the right audience at the right time.
In other words, digital platforms help to bridge the trust gap, and we will soon transition to Metaverse or Virtual Reality . “As future media and communication experts, APU students are exposed to traditional and digital media to look at how both can be implemented in different communication settings. Our modules also examine current and future media trends whereby students learn practical and theoretical aspects,” said APU vice-chancellor Prof Dr Ho Chin Kuan.
Programme leader for BA Media and Communication Studies Nur Leila Khalid highlighted that modules such as Public Relations or Principles of Advertising will help students to understand current practices of the industries by looking at case studies, real life scenarios, developing creativity by crafting their own campaigns as well as through engagement sessions with the industry.
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