Apple Inc. is working on adding touch screens to its Mac computers.
But rivals have increasingly added touch screens to computers, putting pressure on Apple to do the same. A Mac resurgence in recent years also has made the business a bigger moneymaker than the iPad — and the company wants to keep its computer lineup as compelling as possible.Article content
As part of the MacBook Pro revamp, Apple is also planning to move its displays to organic light-emitting diode, or OLED technology. The company currently uses LCDs — liquid crystal displays — on its Macs, but iPhones and Apple Watches already rely on OLED. Those screens offer improved brightness and color and will also come to the iPad Pro in the first half of 2024.Article content
Jobs’s successor as chief executive officer, Tim Cook, maintained that stance in more recent years. In 2012, he said that Microsoft Corp. blending tablets and laptops was equivalent to combining a toaster with a refrigerator. But that transition has put a spotlight on the Mac’s lack of touch support. Using an app designed for an iPhone on the Mac can be a frustrating experience.
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