Apple Senior VP of Services Eddy Cue stated in a filing with the Department of Justice that creating a search engine to compete with Google would be too expensive and time-consuming. The filing aims to participate in the penalty phase of the DOJ's antitrust case against Google, which could cost Apple up to $20 billion in its current default search engine deal with Google. Cue argues that removing the search deal would benefit Google at Apple's expense and that building a search engine would be economically risky.
Apple senior VP of services Eddy Cue says Apple will not create a search engine to compete with Google as it “would cost billions of dollars and take many years,” as recorded in a motion to intervene filed with the Department of Justice on Monday. The purpose of the motion is to participate in the penalty phase of the DOJ ’s antitrust case against Google , where as much as $20 billion could be at stake for Apple in its ongoing default search engine deal with Google .
” Cue warns that removing the search deal would ultimately hurt Apple and benefit Google: > If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google as a search engine for Safari, but Apple could not receive any share of the resulting revenue, so Google would obtain valuable access to Apple's users at no cost. Or Apple could remove Google Search as a choice on Safari.
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