The price increase will go into effect immediately
Apple Inc. AAPL, -1.44% is raising the monthly price of its TV streaming subscription plan to $9.99 from $6.99, following other streaming brands like Netflix, Disney and Hulu that have upped prices this year.
“The subscription prices for Apple TV+, Apple Arcade, Apple News+, and Apple One will increase in the U.S. and select international markets beginning today,” Apple told MarketWatch. “Existing subscribers will see these price increases 30 days later, on their next renewal date. We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services.
When Apple TV+ launched in 2019 the price as $4.99, half of what it is after the most recent increase.
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