Apple TV app is burying 'Up Next' and people can't find what they want to watch

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Apple TV app is burying 'Up Next' and people can't find what they want to watch
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The Apple TV app just changed how users progress on their current TV shows and discover new ones with a new 'Featured' row.

), the Apple TV app has added a “Featured” row to the app’s top, pushing the content you are currently watching down.

While one could say that bringing this “Featured” row helps you find new content – especially now that Apple charges more for Apple TV Plus –, it also puts the user experience aside as the Cupertino company prefers to promote shows instead of showing users what they’re currently watching. For iOS 16.1 users, “Up Next” is still the first row at the Apple TV app. With this future change, Apple follows other streaming services such as Netflix and Hulu that are trying to help users discover new content in a measure to retain users.

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