Apple touts privacy in web sign-on war with Facebook, Google

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Apple touts privacy in web sign-on war with Facebook, Google
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Apple Inc on Monday launched a 'Sign In With Apple' function to rival ...

SAN JOSE, Calif. - Apple Inc on Monday launched a “Sign In With Apple” function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users’ information.

Privacy themes ran throughout the event, with Apple creating a system for its users to sign up for apps with a randomly generated email to avoid revealing their true address. The iPhone maker also tightened controls on location tracking, saying it would stop apps from scanning Bluetooth and Wi-Fi networks to guess a user’s location even when the user has disabled tracking.

“Location-based tracking, for example, is much more nefarious than most people realize,” said Bob O’Donnell, head of TECHnalysis Research. “You can find out more about someone from their location than things like what they’re searching for.”

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