Apple sold nearly 60 million AirPods in 2019, analysts estimate
by Strategy Analytics, Apple sold nearly 60 million AirPods in 2019, putting it far ahead of any competitor.
Strategy Analytics found that Apple holds more than half of all market share for wireless earphone sales. Its two closest rivals, Samsung and Xiaomi, each hold less than 10% market share. As the analyst house notes, this isn't wildly surprising since Apple kickstarted the category when the AirPods first launched in 2016.
Thanks to the AirPods' premium pricing, Apple not only dominated market share but also command of revenue for all wireless headphone sales. The firm has devoured 71% of all wireless earphone revenue — hardly a surprise given AirPods start at $160, and the higher end AirPods Pro start at $250. The latest-generation Samsung Galaxy Buds start at $130.
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