Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019 — and it's a sign the wristwear market has changed
Apple sold nearly 10 million more watches in 2019 than the entire Swiss watch industry, analysts estimate.
This represented growth of 36% from 2018, when Apple shipped 22.5 million units. Shipments of Swiss watches fell 13%, down from 24.2 units million in 2018, Strategy Analytics estimated. "A blend of attractive design, user-friendly tech, and sticky apps makes the Apple Watch wildly popular in North America, Western Europe, and Asia," Steven Waltzer, a senior analyst at the firm, said.
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