Apple's most expensive smartphones will take focus Wednesday, as the company unveils the iPhone 14 lineup amid a global slowdown for many gadgets
The company’s Pro models—the 6.1- and 6.7-inch display versions—have helped fueland profits for the past two years as the tech giant unveiled its first 5G-capable iPhones in late 2020.
The question among many investors is how long can demand—which has been at record heights—last for the iPhone duringApple’s iPhone Pro models are expected to get more-powerful cameras and better video performance and to receive Apple’s new A16 chip.Apple has remained confident that there is still interest in converting to the latest technology. “Around the world, 5G penetration is still low,” Tim Cook, Apple chief executive, told analysts in July. “And so I think there’s reason to be optimistic.
That is because more buyers have been opting for the more expensive Pro models and spending more to add more storage on the device, which allows for more photos and data-heavy videos to be kept on the phone. Continuing to sell pricier phones could help Apple boost revenue even if the rate of unit sales slows or becomes stagnant in the coming fiscal year. The 5G phones fueled estimated unit growth of 27% in fiscal 2021, according to FactSet data. Apple doesn’t release unit sales.
The base models will get an enhanced version of the current A15 processor. The base lineup is also expected to get the larger 6.7-inch display along with the cheaper 6.1-inch version, while the iPhone 14 lineup won’t have the Mini version with the 5.4-inch display this year, people familiar with the plans said.A weekly digest of tech reviews, headlines, columns and your questions answered by WSJ's Personal Tech gurus.
In the final three months of last year, after the iPhone 13 lineup fully launched, U.S. carriers collectively spent a record amount on incentives totaling $5.7 billion and the average customer saw about $300 of benefit, according to consulting firm BayStreet Research LLC.
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