Asked about Apple TV Plus and the company's other new offerings, CEO Tim Cook disputed any notion that Apple is just dabbling in services.
. While Apple saw potential in the device and continued to tinker with it, the company never saw much revenue from it and the market structure for such devices made it hard for it to become a real business, Jobs explained.. Which is what makes his statement on the call all the more striking. Apple's new services are not the next iteration of Apple TV, he seems to be saying.
Those services have gotten a mixed reaction among analysts and experts. Some on Wall Street are enthusiastic about the collective potential of Apple's services offerings. But other experts question how much demand there will be for them,That service enters a market that is filled with a growing number of competitors, including market leader Netflix, and Hollywood giant
, and tech rival Amazon. Unlike many of its rivals, Apple has a relatively sparse library of its own unique shows and movies.Contact this reporter via email at [email protected], message him on Twitter
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