Don’t expect Apple hardware to get top billing at the company’s March 25 Big Reveal
. One clue: the company has already unveiled two pedestrian iPads a week ahead of the event.
Sales of iPhone have “fallen off a cliff, and services is the key,” Daniel Ives, an analyst at Wedbush Securities, told Barron’s in an email. In comparison, Services sales—which includes App Store sales, Apple Pay, and Apple Music—soared 19% to a record $10.9 billion, or 13% of its $84.3 billion in total sales for the December quarter. Apple Services sales alone could grow to $101 billion by 2023, Morgan Stanley analyst Katy Huberty said in a November research note.
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