Apple leverages idea of switching to Bing to pry more money out of Google, Microsoft exec says

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Apple leverages idea of switching to Bing to pry more money out of Google, Microsoft exec says
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A Microsoft executive says Apple gets Google to pay more to be the default search engine on iPhones and Macs by dangling the idea of switching its devices to Bing.

In questioning Parakhin, Google lawyer Ken Smurzynski sought to knock down one of the government’s key arguments: that Google’s existing market dominance allows it to collect massive amounts of user data to improve search results and widen its lead over competitors.

“AI will fundamentally change every software category, starting with the largest category of all – search,’' Nadella said in February blog post for Microsoft.

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