Apple iPhone 16 reaches stores without its highly awaited AI features

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Apple iPhone 16 reaches stores without its highly awaited AI features
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(Reuters) - The new Champions League format forces teams to go for the win, Atletico Madrid head coach Diego Simeone said after his side fought back from a deficit to grab a late 2-1 victory over RB Leipzig on Thursday.

A shop assistant serves a customer inside the Apple Inc store in Beijing, China, on Sept 20, 2024. Apple launched the iPhone 16 lineup in almost 60 countries on Friday. But the device won’t come installed with Apple Intelligence — the much-anticipated AI software that the company has been touting since June. — Bloomberg

That’s put Apple in a tricky spot. It’s already marketing the AI features heavily, but some consumers may hold off on buying the new phones if they can’t enjoy the benefits right away. The new iPhone hardware, meanwhile, has only modest upgrades from prior models. A touch-sensitive Camera Control button that makes it easier to take pictures and video is the most notable change.

It’s rare to see huge crowds of iPhone shoppers at Apple stores these days, but some diehard fans have lined up at locations around the world. The big question will be whether ordinary consumers snap up the new model as well. On Thursday, Apple released a public beta version of Apple Intelligence – one aimed at a wider audience – though most customers won’t access it until the suite of features is released in its final form next month. Additional capabilities won’t be ready until later, part of a staggered launch that will stretch into next year.

In past years, consumers ordering phones from Apple’s online store have seen major shipping delays – a sign that supply wasn’t meeting demand. That’s been less of an issue this year, either because orders are slower or Apple just has more phones on hand.

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