Apple expected to reveal mixed-reality headset at conference FMTNews FMTBusiness
Apple’s shares rose 1.5% to hit a record high of US$183.6 ahead of the launch on Monday.
The launch will see Apple test a market crowded with devices that have yet to gain traction with consumers and put it in direct competition with Facebook owner Meta Platforms. Shares of the iPhone maker rose 1.5% to hit their record high of US$183.6 ahead of the expected launch on Monday. Investors and tech fans alike will be focusing on how much Apple’s view of the virtual reality market overlaps with Meta’s. Meta chief executive Mark Zuckerberg has outlined his vision for using headsets to dip in and out of a “metaverse” where people can meet virtually to work, play and spend.
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