Apple seeks to intervene in the antitrust trial against Google, arguing that revenue-sharing agreements, which brought in approximately USD 20 billion for Apple in 2022, are crucial for delivering a superior user experience. Apple claims that prohibiting these agreements would force them to choose between allowing Google free access to their users or removing Google Search as an option, harming both Apple and its customers.
Besides being the default search engine on their own browser, Google currently has revenue-share agreements with various device makers includingthe default search engine out of the box. One of the proposed solutions to counter anti-competitive behaviour is to force Google to cease these revenue-sharing contracts.
Besides Google, the Apple also has existing revenue sharing agreements with other search engines which includes Yahoo!, Microsoft Bing, DuckDuckGo or Ecosia. Eddy Cue, the SVP of Services at Apple, shared that if Google is prohibited from sharing revenue for search distribution, Apple would then be left with two unacceptable options.
The first reason is that Apple is focused on other growth areas. It said that the development of a new search engine would require diverting both capital investment and employees, as building a new search engine would cost billions of dollars and years of development.
Antitrust Google Apple Revenue-Sharing Search Engine
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