How do you flex the camera chops of your flagship phone? Use it to shoot the entire launch event for flagship laptops. Or that’s apparently what Apple thinks.
The company’s Scary Fast event last night was shot on an iPhone 15 Pro Max, and it’s quite a solid statement to rest the fate of a product reveal that brings in billions of dollars for Apple each quarter.
Recommended Videos John Legend deployed a Google Pixel 2 for “A Good Night,” Ellie Goulding used a Nokia Lumia 1020 to record “How Long Will I Love You,” while Grimes Went a step further and recorded four music videos on a phone. All the way back in 2013, Finnish metal band Constantine used a Galaxy S4 to capture a music video for their track “World Undefined.”
Related It’s magnificent to see what a $1,200 phone can do, assuming you can afford to spend a few million on top-notch filming hardware like fancy lights, cranes, rail-mounted rigs, dollies, and drones. And, of course, a whole film crew with experts handling everything from camera, sound, and light gear to video grading, sound editing, and post-processing. Apple’s recent fiscal quarter ending in July saw the company post $81.
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