Apple CEO trumps Trump, reframing his name game

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Apple CEO trumps Trump, reframing his name game
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Apple CEO Tim Cook slyly pokes fun at President Trump's slip of the lip.

FILE - In this Wednesday, March 6, 2019 file photo, President Donald Trump talks to Apple Inc. CEO Tim Cook during the American Workforce Policy Advisory Board's first meeting in the State Dining Room of the White House in Washington. To President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some lighthearted fun at a president who has often clashed with the tech industry.

SAN FRANCISCO — To President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who has often clashed with the tech industry. A day after Trump mistakenly referred to Cook at a White House meeting as “Tim Apple” — an understandable slip, perhaps, coming from the owner of the Trump Organization — Cook quietly alteredCook didn’t publicly acknowledge the change, but it didn’t take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. Cook’s Apple-logo icon is only visible on iPhones and Mac computers. On Windows, it’s a blank square; on Android, it renders variously as an X-ed out or blank gray rectangle. That’s not wholly surprising for Apple, which famously prefers its own devices and software over others. Apple didn’t respond to a query about the logo misstep ., the words “Tim” and “Apple” are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.

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