With no AI announcements at WWDC 2023, Apple's CEO finally broke silence on ChatGPT in an interview following the keynote.
Apple had one of its largest WWDC keynotes in recent memory this year, with monumental announcements like the new Vision Pro headset. But one area where Apple was shockingly silent was AI, especially after the cascading rise of apps like ChatGPT.
Since the release of ChatGPT, a wave of generative AI has swept nearly every area of tech — short of Apple, which has kept its AI cards close to the chest. Not only do we have ChatGPT now, but also Bing Chat integrated into Windows and Microsoft Edge, as well as Google Bard slowly making its way into the world’s largest search engine.
Recommended Videos As the executive points out, however, Apple still uses AI throughout its products in many different ways. Dedicated AI processors are available on Macs and iPhones, and they’re used for everything from managing battery life in laptops to registering Face ID. When asked if Cook used ChatGPT, the executive didn’t mince words: “Absolutely I use it.” He continued, “I think there are some unique applications for it, and you can bet that it’s something that we’re looking at closely.”
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