Apple is reportedly producing lenses for what could be its next major product: an augmented reality headset
Apple had initially planned to release its first AR headset in 2020 but decided to push it back, Bloomberg also said in a November report.Apple began delving into AR in 2017 when it introduced ARKit, its platform for helping developers create augmented reality apps for the iPhone and iPad. The company hasn't released an AR hardware product yet, but it has added a Lidar sensor tofor better AR performance.
Apple never discusses new products before they're announced. But Apple CEO Tim Cook has talked about the potential he sees for AR on numerous occasions. during the company's fiscal first-quarter earnings call in January referring to AR. "You rarely have a new technology where business and consumer both see it as key to them. So I think the answer is that's the reason that I think it's going to pervade your life.
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