SAN FRANCISCO: Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects ...
Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,“ Apple’s vice president of marketing Tor Myhren told Ad Age. At the end, the press pulls back and reveals Apple’s latest tablet, the iPad Pro, touted as ultra-thin.
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