Apple and SAP have expanded their partnership and are now targeting Microsoft's sweet spot

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Apple and SAP have expanded their partnership and are now targeting Microsoft's sweet spot
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Apple and SAP have expanded their partnership in a play to undermine the dominance of Microsoft Windows in the workplace

SAP and Apple expanded their partnership on Tuesday, in news that should annoy Microsoft.

On Tuesday, Apple CEO Tim Cook joined SAP CEO Bill McDermott on stage at SAP's annual tech conference for a mutual love-fest between the two executives., which included bringing some of SAP's business apps to Apple's iOS operating system and helping enterprises build custom iOS apps. Next up, the executives announced, SAP will be bringing more apps to the Mac, too.

McDermott also highlighted that SAP had brought several of its big enterprise apps to iOS, including the HR app SuccessFactors, expense-report tool Concur, and a system for the IT department called Asset Manager. He said that SAP is in the process of building an iOS version of Ariba, its enterprise procurement app, and says that more iOS SAP apps are coming.

SAP was vague as to its commitment as to which apps it would be particularly bringing to the Mac, though. It didn't promise to bring any of its core apps to the Mac. It discussed new apps, similar to the ones it has brought to iOS, though it remains to be seen what, exactly, this push will entail. Like all other vendors, SAP is working like mad to get customers to buy cloud versions of its software.

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