Apple's AirPods are so popular they could become the company's third-largest product by 2021, analyst says
Apple doesn't break out specific sales numbers for AirPods, but CEO Tim Cook said on the company's most recent earnings call that AirPods "just keep hitting new highs."
Sacconaghi does warn, however, that this rapid growth could slow down around 2021 or 2022. That's because as more people buy AirPods, Apple has fewer potential customers to market the product to. It's reminiscent of the concern that spread through Wall Street around 2015 when investors grew worried that AppleApple released two new models of AirPods in 2019, marking the first time the company has updated the product since its initial launch in 2016.
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