Apple's rivals are positioning themselves as the go-to alternative to its dominant App Store as the iPhone maker prepares to allow others on its devices in the European Union.
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman
And as components of the legislation come into effect, rivals from smaller startups to giants like Amazon and Microsoft may try to lure consumers and app developers alike away from Apple and Google. Apple's apparent concessions on sideloading mark a win for industry leaders such as Twitter owner Elon Musk and Spotify CEO Daniel Ek, both of whom haveRivals are plotting to bring frustrated developers over to their stores, promising lower commission fees and the potential for exclusivity deals with popular apps.
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