Eager to stand out, blushing brides are ditching blasé ballgowns for eye-catching numbers fit for the modern woman.
“In general, the white bridal gown, to some women, is considered a bit dated and unoriginal,” Ranu Coleman, the Chief Marketing Officer of“I think a lot of women are sort of challenging these traditional gender roles,” added Coleman, who has seen an uptick of newlyweds adding
a flare of personality into their gowns. “And I think they’re expressing a lot of that through their wedding attire.”AzazieAt the recent New York Bridal Fashion Week, bridal couture ushered a new wave of marital chic that was a far cry from reality TV’s “Say Yes to the Dress.”
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