At 30 years old, Anthropologie, the lifestyle retailer that features clothing, shoes, accessories, beauty, furniture, home decor, garden and bridal, continues to distinguish itself from the competition with its creative culture and sense of discovery.
To celebrate 30 years in business, Anthropologie will host an art gallery pop-up at the New York Academy of Art, titled “By Hand, By Heart,” open to the public on Oct. 1 and Oct. 2. The retailer’s creative team has built an interactive installation featuring special window displays, in-store vignettes and iconic display objects curated over the course of its 30-year history.
Since Smith assumed the CEO role in April 2021, her mission has been to empower the teams to express their creativity, and to bring their curiosity to create special experiences for customers. Anthropologie also recently reintroduced an in-store shoes assortment, which Smith said has “done incredibly well.” Shoes entered 11 more doors this past week. She described the handbag business as “decent, and said it’s driven by more night-out experiences, and more from the owned brand assortment.
During the pandemic, as stores opened back up and went back to regular hours, Anthropologie saw more of a re-balance between online and brick-and-mortar. “The customer is definitely returning to a greater degree to our stores,” Smith said, though the company’s digital business has also strengthened. Smith said Anthropologie has been working through the supply chain challenges and said there are “gentle” price increases for spring.
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