Anheuser-Busch CEO Brendan Whitworth refused to say if his company would partner with transgender TikTok star Dylan Mulvaney after the massive fallout over the Bud Light campaign.
Anheuser-Busch CEO Declines to Say if Brand Would Partner with Dylan Mulvaney Again After Bud Light Failure, Whitworth said the company has experienced a “challenging few weeks” and lamented how “divisive” the conversation became about Bud Light.
“It’s been a challenging few weeks. I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive. And Bud Light really doesn’t belong there. Bud Light should be all about bringing people together. And there’s an impact on the business, and I think that’s publicly covered on Bud Light specifically,” Whitworth said.
When co-host Gayle King asked what the company intended to do, he dismissed the controversy as just being “one can.”“We have to understand the impact that it’s had … it’s the impact on our employees, the impact on our consumers, and as well the impact on our partners,” he said. “One thing I’d love to make extremely clear is that impact is my responsibility and as the CEO, everything we do here I’m accountable for.
“Bud Light has supported LGBTQ since 1998, so that’s 25 years, and as we’ve said from the beginning, we’ll continue to support the communities and organizations that we’ve supported for decades,” Whitworth continued. “But as we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them and making sure we do right by our employees.
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