How chaotic PR strategies sent a cheating scandal spiraling out of control.
cheating scandal that sent fans into a frenzied, shocked state — broke last Friday. To briefly summarize: Original cast member and creepy-facial-hair devotee Tom Sandoval was discovered to have cheated on Ariana Madix, his girlfriend of nine years, by having a secret seven-month affair with their co-star Raquel Leviss.
To complicate things further, former pageant queen Leviss was also linked to Tom Schwartz, Sandoval’s best friend, co-star, and business partner and ex-husband toshe was recently engaged to James Kennedy, a DJ with anger-management and mommy issues who has starred on the show since 2014.
Before social media, the standard move would be for a celebrity to release a brief statement or say nothing at all during controversy. They would starve the fire of oxygen while their reps covertly released information to sympathetic journalists to limit its damage. Now not only do PR strategies run the risk of being leaked on social media, but people expect a different level of intimacy and directness.
The main characters of Scandoval handled things a little differently. Let’s start with Sandoval: Two days after the news broke, he finally released a
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