The number of new, original scripted series may start to shrink this year or next after hitting a record high in 2022, analysts predict.
A new report out Tuesday from leading media analysis firm MoffettNathanson predicts a "flattening in 2023" after two years of strong double-digit content spending growth.
Greenfield is more optimistic about overall spend, arguing that the rate of growth in total programming spending "will slow dramatically from the last 5–10 years," but "I don't think it flatlines or declines." Asserting that original production is an "inherently riskier" strategy than licensing previously released shows, the analysts questioned whether 2022 "might be the peak level of produced content [for Netflix] as media companies start to rethink licensing content."For traditional programmers, the push to compete with Netflix has put an enormous strain on finances, but it has helped them reclaim viewers' attention amid the shift to streaming.
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