Analysis | Trump wants a 2016 repeat in a very different year
WASHINGTON — In the summer of 2016, Donald Trump was trailing in the polls. With time running out, he changed up his campaign leadership team, though not his own mercurial behavior.
“This campaign’s problem is the president is alienating so many people that their pool of potential voters is getting dangerously too small to win,” said Brendan Buck, a Republican who advised former House Speaker Paul Ryan. “Until that changes, good campaign management is going to be insufficient.” Story continuesBut privately, Trump’s campaign and outsider advisers acknowledge that the president’s situation is dire and showing no signs of improvement. The campaign is worried about its support with moderate Republicans and independents, suburban woman and older white voters — all groups that could find a comfortable home with Biden, who was among the most centrist Democrats in the 2020 race.
“Resets are important in campaigns as long as you take full advantage of the fresh start,” said Scott Reed, senior political strategist at the U.S. Chamber of Commerce. He said the campaign was in need of both a “new and improved level of message discipline that includes the White House staff,” and a robust battleground state strategy.
The campaign has also struggled to launch a formidable assault on Biden, who is familiar to many Americans after his eight years as vice president and is more well-liked than Clinton. After spending months trying to cast Biden as “sleepy” and past his prime, advisers have been urging Trump to level two main attacks: accusing Biden of being soft on China and painting the former vice president as a puppet for liberal Democrats, despite his more moderate record.
And Priorities USA, a super PAC backing Biden, projected this week that a single-digit drop in Biden's support among white working-class voters or a small drop in turnout among minority voters in November could swing the race back in the president’s favor.
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