Analysis: Aimed at engaging young people in right-wing politics, the group's social media promotions serve as a de facto ordering of who's in and out of power, hosting conferences with celebrities from the Republican Party and conservative media world.
But consider what we have here. An organization, focused on increasing its footprint in right-wing culture over time … and doing so, successfully. An organization that also is unabashed about self-promotion, one that regularly shares slates of upcoming speakers as an enticement to its audience. Enticements that necessarily reflect the salability of participating speakers in TPUSA’s eyes.
In other words, by collecting and analyzing these promotional slates, we can get a sense for the ebb and flow of power and appeal in the right-wing world over time.So I did. I pulled about 20 social media posts delineating speaker lineups at upcoming events from 2018 to this year. I indexed where individual politicians, conservative media personalities and other figures appeared on the slate, generally taking my cues on importance from where Kirk himself was positioned.
And then, since the number of people on each slate varied over time, I categorized each person’s appearance on each slate on a scale from 1 to 10. A rating of one meant the person appeared in the worst 10 percent of slots ; a rating of 10 meant showing up in the top 10 percent . I skipped TPUSA events that were focused on specific demographic groups, since those tended to be weighted to members of that group.Now let’s discuss what this tells us.
That sole appearance in 2021 is interesting, though. Here are three of the speaker slates promoting that year’s Student Action Summit.Join Us In Tampa For TPUSA's 2021 Student Action Summit To Hear From A Jaw-Dropping Lineup Of Speakers & Meet Thousands Of Freedom-Fighting Patriots!
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