Analysis | Partisan cable news viewership is more common than you might think

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Analysis | Partisan cable news viewership is more common than you might think
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Analysis: Fox News bought a full-page ad in the New York Times arguing that it remains the “most trusted” news channel in America. The cable news channel is a particularly egregious actor — and a particularly robust source of information.

, though, makes a similar point: Fox News is the only news source that a majority of Republicans trusted in that survey, while Democrats expressed trust in a wide range of news outlets.Fox News — that second factor being a central part of the Times ad — it gobbles up a disproportionate share of public confidence.The question that has lingered for some time is how much of an effect Fox News’s coverage actually has.

“We find that approximately 1 in 7 Americans consume over 8 hours of partisan media per month,” the study concludes, “that most partisan media viewers are not aligned strong partisans and do not have especially strong prior attitudes; and that they very rarely consume crosscutting partisan content or meaningful quantities of national broadcast media.”

Using data provided by Nielsen, the researchers found that fully 1 in 5 Republicans watch at least eight hours of Fox News each month, compared with 15 percent of Democrats who watch at least that much CNN and MSNBC. Democrats are also more likely to watch national broadcast news, according to the Nielsen data.

About 27 percent of Democrats watched at least an hour of CNN and MSNBC in a month, while only 2 percent of Democrats also watched an hour of Fox News, according to the researchers’ analysis of Nielsen data. Among Republicans, 30 percent watched at least an hour of Fox News; only 4 percent of all Republicans also watched an hour of CNN and MSNBC.The overlap with broadcast news was slightly larger among Democrats: Nine percent watched at least an hour of their partisan cable news and broadcast.

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