Rotten Tomatoes and other movie sites may not be able to fend off a trolling campaign. It may not matter.
Brie Larson as the title hero in 'Captain Marvel.' The movie has become the target of an online trolling effort. By Steven Zeitchik Steven Zeitchik Reporter covering the business of entertainment in the U.S.
The move is clearly overdue. Though “want to see” is less a review feature than an indication of interest, subjecting a film to a virulent pre-release carpet-bombing isn’t exactly a good idea for a site designed around movie fandom . Like the fake-news posts on Facebook during the 2016 election, the troll-influenced scores don’t represent reality as much as craft a perception that seeks to influence it. In response, Rotten Tomatoes needed to be vigilant.
Other sites have also struggled to combat movie trolling. Twitter has closed some problematic accounts, but others remain active. Facebook has waged a similarly mixed battle. And of course, there’s always Reddit, the vast Web discussion site that can sometimes be a clearinghouse for vicious attacks and hateful speech.Sure, things might get a little better, helped by more effective responses from both sites and targets.
And it is, needless to say, a deeply dark mirror. Trolling can have a highly scarring effect on individual targets . And it can be disquieting, or worse, to the rest of us, poisoning the conversation around a cultural event that should otherwise bring nothing but enjoyment.There’s little evidence trolling accomplishes its primary objective or, at least, one of them. It may have the effect of sinking a movie’s audience score.
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