In this exclusive interview, Montblanc CEO Nicolas Baretzki shares his feelings on navigating through the pandemic.
In luxury brands, CEOs are often perceived and received in the afterglow of their predecessors. To be sure, it is a numbers game — as always — but to follow in the footsteps of an industry giant is always going to be tough. Instead of an afterglow, there will always be a giant shadow. Such was the case for Montblanc CEO Nicolas Baretzki, who stepped in for Jerome Lambert in 2017. We remarked on this fact in our last interview with him, one year after he took over.
Like some CEOs this year for W&W, you opened your virtual address with a note about the global situation at this time. Why did you choose that direction, and why organise it in the interview format? This turn of events has certainly shaken us in ways reflect on where our priorities lie. It has also enabled us to be agile in times of need. Seeing how many peers in our industry have stepped up to support our communities at best of their capacities . I think more so than that, we have found new ways to communicate with our consumers, working to adapt to their current needs and each individual’s situation.
With that in mind, we decided to introduce titanium grade 5 on the bezel and a new bi-metal bracelet, featuring a stunning titanium and steel execution on the new 1858 Geosphere model. This is a very interesting new feature for us. We all know how difficult it is to create new bracelets, this year our designers really outperformed.
This is definitely a very relevant question due to how sustainability has been developing in the world of luxury and how the luxury industry has been answering those main concerns. At Montblanc this is a very important topic for us, which is why you can see that within our collections we are working to innovate our offering. by finding new materials that can be equally luxurious and more innovative.
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