An entry fee may not be enough to save Venice from 20 million tourists

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An entry fee may not be enough to save Venice from 20 million tourists
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The lagoon city needs to stem the flow of visitors.

Venice’s history, art and architecture attract an estimated 20 million visitors every year. The city, a Unesco World Heritage site, is often crammed with tourists in search of special memories.

Both policies are designed to respond to the particular problem facing Venice, which is that around 80% of its tourists come just for the day. Research has shown that such a high proportion of day-trippers – who tend to spend little – pushes a tourist destination towards decline. But some have expressed doubts about whether the €5 fee – the price of a coffee or an ice cream – will be enough to dissuade tourists from travelling to this iconic ancient city. One city politician commented that the charge means Venice has become “a theme park, a Disneyland,” where “you get in by paying an entrance fee.”

This can then lead to a negative response, known as “tourismphobia”.Another term, “Venice Syndrome” has been used to describe the decline of the city’s permanent population, as citizens feel forced to leave. And while “tourist taxes” remain popular strategies to address overtourism, their effectiveness remains debatable. Instead, research suggests that a combination of specific economic measures and non-economic policies is the best option.

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