BYU students stole the show at the 42nd College Television Awards with an adorable axolotl and a tender immigrant family story.
Axel meets a human named Memo who helps him defeat the magic, escape the cenote and get back home. The story was inspired by writer and co-director Daniel Villanueva Avalos' Mexican heritage.
"When they announced that we had won ... we were sitting in a row of all of us that attended and there was an awkward pause before we were like, 'Oh that's us!' Then we all cheered," Barroso said. "I think we were all so worried about not winning that we missed the initial moment of reaction but I wouldn't have it any other way."
Barroso said there were lots of late nights, inside jokes and challenges along the way but she loved working with everyone on the project. In total there were about 30 students who helped create the film. "You work on a project really closely for two years together through all the highs and the lows and you just build a friendship that lasts beyond just 'this is a project for school,'" Barroso said.The commercial depicts an older Korean immigrant who purchased a second-hand VHS player off of eBay so he could watch old family videos. He writes a thank you letter to the seller for helping him relive memories of journeying to America and raising his family.
In this eBay commercial titled "Dear Vanessa", a man watches old family videos on his TV after buying a second-hand VHS player. BYU advertising students won Best Commercial with this video at the College Television Awards on April 1. "When you see that first cut, when you see it all put together and this rough idea becomes something and starts to capture this vision and capture this idea. Even when it's in that rough stage in that scrappy stage, seeing that moment just gives you chills where you're like. 'OK, we're on to something.' We are definitely going in the right direction," Hill said.
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