Amy Gordinier’s 360-Degree Approach to Skin Care

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Amy Gordinier’s 360-Degree Approach to Skin Care
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The Skinfix chief executive officer develops need-based products with clinical backing and holistic well-being in mind.

She was immediately intrigued with the formula’s no-nonsense list of efficacious ingredients.

Skinfix still relies on dermatologists’ support when ideating new innovations, and has forged an even closer connection with the medical community. Its product development pipeline starts with consulting doctors, followed by searching for the right ingredients and formulations. Then, the brand perfects the product experience itself, before clinically validating the results.

That approach has also helped Skinfix gain consumer trust. “In terms of client-facing credibility, during COVID-19, a lot of derms took to social media to educate us about skin barrier health. Skinfix was known, loved and respected in the derm community.”

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