The TV-inspired aesthetic has taken hold even far from the ranches of the west, as New Yorkers don cowboy boots
Photograph: Robert Prange/Getty ImagesPhotograph: Robert Prange/Getty Imageswave of western-inspired clothing is making its way across the US as more people adopt cowboy hats, snap-button shirts and boots more associated with wrangling horses than the urban commute, linked to the rising popularity of the television series Yellowstone.
The show, which premiered on Paramount in 2018, revolves around the fictional Dutton family, owners of Montana’s largest ranch. the plaid shirts, cowboy hats, vests and wide-legged jeans, the show focuses on the tensions between the Duttons, politicians, developers, and a Native American reservation.Since its premiere, fans nationwide have been donning the western cowboy style.the Wall Street Journal. Her website allows fans to purchase authentic products from popular TV shows like Yellowstone.
One user tweeted a photo of himself wearing a white cowboy hat and a leather fleece coat. “Watches one episode of Yellowstone,” the caption read.
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